This is a rare event ... I'm about to praise my bank. It's not a short tale, but one worth sharing for the potential benefits on offer. This is only really worth following through if you're not carrying an overdraft, and ideally looking to maximise your money.
Regular Reviews
I went in to my local Halifax branch for a regular bank account review. These are worth doing every couple of years (at the least) to ensure I'm on the right accounts and not missing out on any potential extras. In this case I had been remiss with getting married in 2008, and had skipped a year of review so this was overdue. Most banks have reasonably standard terms and conditions now, so you look to see what benefits you most.If you're maximising, it still requires a lot of effort to ensure you're not missing something too - especially when having a review like this. If you're in debt, it requires twice the effort to read the fine print to ensure they're not screwing you over.
We hold three current accounts; mine, good lady wife, aka She Who Must Be Obeyed (SWMBO) and a joint one; this is key to the next stage.
Upgrades
The lady reviewing my details
immediately recommended I upgrade my extremely basic current account to their vanilla
Reward Account, which magically gives me £5/month just for paying in £1000/month. They've dropped the concept of paying you an interest rate, and indeed the same applies to penalties too (which aren't pretty reading) but it was the reward bit which interested me obviously. At this point I'm now up £5/month on my previous account's interest rate of 0.0000005% so that's quite a profit in comparison.
SWMBO upgrades her own current account to the same package, so now we're up £10/month. This must be how blackjack players in Vegas feel when its going their way! Practically giddy with excitement at making money now. I wonder if Michael Douglas felt like this when he skipped lunch in Wall Street.
Fun Part
Now the fun part ... our advisor then mentioned their
Ultimate Reward Account too. By this point you've now clicked the link and glanced through the various benefits and costs yeah? Note, this account costs
you. They're taking
my money away! £12.50 a month for this racket! Clearly you can imagine my inflated sense of worth and indignation rising at this point. Then I stopped and had another good look over the details again ...
The account's £12.50/month, but they'll also pay me £5 for paying in £1000/month. So now it's down to £7.50/month,. In addition to this, they give the account owner(s) travel insurance, breakdown cover, mobile phone insurance, credit card cover and home emergency cover for good measure. I checked the wording again, and then it clicked ... if we got this account for the
joint account, then we're
both covered by this policy for the price of just one account! The first two items on their own from that list cost us in the region of £15/month usually, so now we can cancel our other policies.
By this point, we're now receiving £15/month on three accounts simply by virtue of not being overdraft and having regular salaries. We're paying out £12.50/month, which leaves us a net profit of £2.50/month but we've also saved £15/month on travel insurance and breakdown cover so we're back up to £17.50/month profit for approximately twenty minutes work on a Saturday morning. Okay, it doesn't sound like a huge amount but in the coming year that means there's an extra £210 in our budget which we didn't have before that meeting. I don't know anywho who'd refuse that amount of money should they be offered it.

How happy am I? It's fair to say I'm chuffed. Very chuffed. Happier than the gentleman with bendy glowsticks in the picture on the left.* From a simple account review, they've saved me a considerable chunk of money and won my loyalty for a couple of years; not to mention my recommendation of their services.
* Gentleman is actually known to me, but lets be honest ... this could be a very random photo pulled from the Internet of any crazy person with bendy glowsticks at their disposal in a whisky bar in Stockholm.